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Sanibel Holiday has evolved over several decades as the premiere vacation rental boutique on Sanibel and Captiva Islands. Sanibel Holiday is exclusively a rental management company; we do not have a sales division.
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| MARKETING |
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The Sanibel Holiday Marketing Department coordinates the efforts of Owner Relations, Reservations and Guest Services to maximize the effectiveness of our marketing dollars. Together the various departments emphasize the following goals:
- To continue the development and renewal of high quality guests by targeting demographic groups (e.g., National Professional Organizations), as well as proven Domestic & International cities.
- To broaden our “in visit” and “back home” communications with Sanibel Holiday’s guests.
- To enhance local P.R. programs to ensure the highest possible referral priorities.
To achieve our goals, whether through independent or cooperative marketing efforts we utilize the following:
Print Media:
- Strategically placed ads in domestic newspapers and magazines
- Full and partial color advertisements in upscale regional magazines
- Target marketing through the use of mailing lists
Website:
- 24-hour on-line access to unit descriptions & rates
- On-line specials
- Links to area Chambers and Associations
- Links to on-line travel sites
- Travel Agents
- Advertisement in the Hotel & Travel Index, which is considered by many the “Bible” of the travel agent industry
- Specials by direct mail
Organizations & Associations:
- Member of Lee Island Coast Convention & Visitors Bureau (LICCVB)
- Member of Sanibel & Captiva Islands Chamber of Commerce
- Member of North Ft. Myers Chamber of Commerce
- Member of Greater Ft. Myers Chamber of Commerce
- Member of Florida Chamber of Commerce
- Member of Vacation Rental Managers Association (VRMA)
- Member of Florida Vacation Rental Managers Association (FVRMA)
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